tag:blogger.com,1999:blog-41395996895265534292024-03-13T08:51:11.216+05:30STEVIA CULTIVATION IN INDIAstevia cultivation in india, stevia, stevioside, liquid stevia extract, stevia effects, recipes stevia, buy stevia, pure natural stevia, stevia dangers, flavoured liquid stevia, stevia drink, stevia diabetes, organic stevia, stevia bertoni, safe stevia, stevia leaves, stevia herb, spoonable stevia, nutrition stevia, growing steviaGlobal Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.comBlogger72125tag:blogger.com,1999:blog-4139599689526553429.post-61262281188317817302018-01-10T07:57:00.001+05:302018-02-03T18:20:38.539+05:30Stevia is a safe alternate for sugar. Market will grow further <div dir="ltr" style="text-align: left;" trbidi="on">
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It’s common these days to stumble upon one or the other study outlining the ill effects of sugar. A November 2017 report in The New York Times, in fact, reveals how the sugar industry in the 1960s buried research findings suggesting that sugar could be harmful. That sugar promotes obesity, diabetes, heart disease, etc, is common knowledge now—till 2015, there were around 415 million diabetics in the world, with India reporting around 69.1 million cases, as per the International Diabetes Federation. The harmful health effects of sugar were the reasons that led scientists to scout for substitutes, or artificial sweeteners. Saccharin—the first artificial sweetener to be synthesised by chemists Ira Remsen and Constantin Fahlberg—was, in fact, discovered by accident in 1879. Since then, many new substitutes have been discovered—and then dissed owing to their side effects. After all, most popular artificial sweeteners available in the market today—be it aspartame, sucralose or saccharin—are basically chemicals produced in a factory. Some studies have even found them to be possibly carcinogenic.</div>
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It’s no surprise then that Lucknow-based nutritionist Aakanksha Khanna refrains from recommending any artificial sweetener to patients looking to go on a diet. “Saccharin is just another form of sugar. The only difference being that it doesn’t give an instant rush of energy,” the 33-year-old says, adding that saccharin, too, eventually gets converted into glucose in the body, negating the effects of avoiding sugar.</div>
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So does that mean there’s no escaping the harmful effects of sugar? Thankfully, no. Enter stevia, a sweetener and sugar substitute extracted from the leaves of the plant species, Stevia rebaudiana, which is slowly but surely occupying centrestage in the battle against sugar. What evidently seals the deal in stevia’s case as an artificial sweetener is the fact that it is zero-calorie, zero-fat and 100% natural. Native to South America, the plant is said to have been in use by the Guarani people in the region for centuries.</div>
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Coincidentally, Italian scientist Moises Santiago Bertoni came across a stevia plantation while conducting research in eastern Paraguay in South America. He first described the plant and its sweet taste in a botanical journal in the late 19th century and named it after the chemist Rebaudi who identified the plant’s sweet component. Since its discovery, the pros and cons of stevia have been the subject of several scientific studies, not all of which held out.</div>
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Interestingly, early testing, which aimed to validate the potential benefits of stevia, was unsuccessful, raising questions about its safety. It wasn’t until glycosides—which account for its sweet taste—such as stevioside and rebaudioside A/B were isolated from the plant, purified and made available for modern scientific testing by the 1930s that the world at large took any note of it.</div>
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Once the highly purified stevia leaf extract became available, several tests and clinical studies were completed, testing every aspect or side effect of the plant extract, from its impact on blood sugar level to whether it’s carcinogenic or not. Satisfied by the results, various food safety agencies around the world approved the use of stevia as a sugar substitute.</div>
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The United States Food and Drug Administration (USFDA) categorised stevia leaf extract as ‘Generally Regarded As Safe’ (GRAS) in 2008, following which other governments around the world, too, gave it their approval, including the European Food Safety Authority (EFSA), Food Safety and Standards Authority of India (FSSAI), World Health Organisation, Health Canada, etc. “No study has been able to accurately claim that stevia is harmful to users whether diabetic or non-diabetic,” says physician Abhinav Agarwal, who considers stevia to be a better alternative than other artificial sweeteners in the market. “It may not help in reducing blood sugar levels, but in no way does it aggravate them either,” the Ghaziabad-based 38-year-old doctor says, adding that he does, however, suggest a moderate daily intake when it comes to using sugar substitutes.</div>
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Lucknow-based endocrinologist Debnondon Choudhary agrees with Agarwal. “A little amount of sugar is far superior to any artificial sweetener… stevia, however, comes as a close second alternative,” says the 56-year-old.</div>
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Not just doctors and health professionals, the global food and beverage industry, too, is slowly waking up to the commercial possibilities of stevia. Many artificial sweeteners currently being used may soon be substituted by stevia, as per Ajay Chandran, senior director, global key accounts, PureCircle, a Malaysia-headquartered company that produces stevia sweeteners for the global food and beverage industry.</div>
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Chandran might be right. In 2015, global fizzy drinks giants Coca-Cola and PepsiCo started offering stevia-based alternatives—Coca-Cola Life and PepsiCo True, respectively—in the US. These products are marketed as low-calorie alternatives with natural sweeteners and the same ‘great’ taste. On being asked if they plan to bring these products to India, both Coca-Cola and PepsiCo refrained from commenting.</div>
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But how was stevia, also known for its bitter aftertaste, incorporated into these products? PureCircle, which was enlisted by PepsiCo and Coca-Cola, had a big role to play in that. “Our research and development team grew multiple batches of stevia to narrow down on the plants with a sweeter-tasting leaf to bring down the bitterness in the next batch of plants,” explains Chandran.</div>
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PureCircle is now eyeing the Indian food and beverage industry and is in talks with a number of key players in the market, as per Chandran. It, in fact, collaborated this year with popular artificial sweetener brand, Sugar Free Natura (which uses sucralose and is available in almost every retail and online store in India), and launched a stevia variant called Sugar Free Green, which is available in the market now. But there already is a lot of competition in the Indian market, with many local pharmaceutical companies, such as Herboveda India, Herbo Nutra, Green Haven, Navchetana Kendra, etc, also in the playing field with their stevia products.</div>
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A major reason behind this sudden boom is growing awareness among people. “People weren’t cautious enough to use preventive products before, such as flaxseed oil, olive oil, etc, but there is definitely a change in that attitude,” says Dolly Kumar, director, Gaia, a company that manufactures health and fitness products such as yogurt, muesli, dietary supplements, etc.</div>
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Gaia’s products, made using natural ingredients, come in three ranges—sport, organic and lite—each designed for a specific user subset. “We source stevia from a Malaysian company. But to promote local suppliers, we have a technical collaboration with Herboveda India and also source from pharmaceutical company Kanha Biogenetic,” says Kumar, adding that acquiring stevia from Indian manufacturers is difficult, as their scale of production is not as high as required.</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-69077007958018035712018-01-10T02:07:00.000+05:302018-02-03T18:22:08.110+05:30Different form of stevia : Liquid concentrates <div dir="ltr" style="text-align: left;" trbidi="on">
Several types of stevia concentrates (not to be confused with extracts above) exist, including a thick molasses-like black liquid resulting from the boiling of stevia leaves in water. A second type results from steeping of stevia in water or an alcohol/water mix. Lastly, you may find a liquid form which uses white stevia powder diluted in water and preserved</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-73721883388252193542018-01-10T02:03:00.002+05:302018-02-03T18:23:26.876+05:30Different form of Stevia : Stevia Extract<div dir="ltr" style="text-align: left;" trbidi="on">
Stevia extracts –<br />
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Most of people favor this form of stevia which is up to three hundred times as sweet as table sugar. Not all stevia powders are created equal. You’ll find that the level of refinement, processing, area of cultivation, and brand create a wide variety of stevia tastes. Much the way vanilla and other extracts are incredibly potent, so too is stevia. Stevia extract can be diluted in water and refrigerated for more convenient use and application.<br />
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-14590405822406778302018-01-10T02:01:00.002+05:302018-02-03T18:24:58.988+05:30 Different Forms of Stevia - Stevia Leaves<div dir="ltr" style="text-align: left;" trbidi="on">
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This is the natural and unprocessed variety of stevia. Chewing raw or fresh stevia will leave a strong, sweet taste that does not quickly dissipate as does sugar. There is little practical use for this variety of stevia, which is why it is typically first dried and processed.<br />
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-62193088949614925882018-01-10T01:58:00.004+05:302018-02-03T18:27:45.963+05:30Benefit of Stevia<div dir="ltr" style="text-align: left;" trbidi="on">
1 - It has zero calories.<br />
2 - It regulates glucose levels in the blood which is a great benefit to diabetics.<br />
3 - It promotes reduce anxiety about food so it’s a perfect partner for weight loss. When insulin regulates the body stores less fat.<br />
4 - Improves gastrointestinal functions.<br />
5 - It is believed to help lower blood pressure.<br />
6 - May have diuretic effects.<br />
7 - Is an ally of the teeth in the fight against plaque because it is used as a mouthwash, or drops can also be added to our toothpaste, delays the appearance of the plaque.<br />
8 - Believed to reduce the craving for nicotine and alcohol.<br />
9 - Counter acts the effects of fatigue.<br />
10 - It has also been used as a treatment for spots and acne.<br />
11 - Contrary to the fact that sugar can cause inflammation, stevia reduces inflammation.<br />
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-22060891298364020112018-01-10T01:58:00.000+05:302018-02-03T18:27:20.061+05:30Uses of Stevia.<div dir="ltr" style="text-align: left;" trbidi="on">
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Stevioside is processed from the “Stevia Rebaudiana” plant. When refined into a white powder extract (stevioside), it is 200-300 times sweeter than sugar. Stevia has garnered attention with the rise in demand for low-carbohydrate , low-sugar food alternatives. Stevia also has shown promise in medical research for treating such conditions as obesity and high blood pressure. In the US, it is also banned for use in foods but can legally be used in supplements. This is NOT the case in the uk where, the sale of stevia as a food product is banned and it can only be sold for pharmaceutical use. Anyone claiming otherwise really should do their homework before selling a product they don't understand.</div>
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Users of stevia have also reported lower incidence of colds and flu. The herb can aid in weight loss by reducing appetite and can be used to suppress tobacco and alcohol cravings. This is because stevia leaf contains various vitamins and minerals including vitamins A and C, zinc, rutin, magnesium and iron. Stevia can also be used for skin care as it can be applied to enhance the skin's appearance or to heal acne, blemishes and skin disorders including dermatitis, eczema and seborrhoea. It can also be used to heal cuts and scratches quickly and without scarring and it is for these reasons we are able to sell stevia legally in the UK. This product Therefore, should not be used as a sweetener and is for pharmaceutical use only</div>
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Stevia contains no carbs, calories, artificial ingredients or fillers but does contain a Minimum 95% Steviosides 60% Rebaudioside A (the active ingredients that make stevia taste so sweet)</div>
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Stevia can be found in a variety of forms including natural stevia powder, liquid stevia, granulated stevia and stevia extract powder.</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-15054398998839070742018-01-10T01:55:00.000+05:302018-02-03T18:27:26.114+05:30Threshing in Stevia<div dir="ltr" style="text-align: left;" trbidi="on">
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Immediately following drying, a specially designed thresher/separator is necessary to separate dry Stevia leaves from its stem.</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-24297367861204716932018-01-10T01:53:00.006+05:302018-02-03T18:28:30.085+05:30drying of stevia leaves.<div dir="ltr" style="text-align: left;" trbidi="on">
Drying of the woody stems plus the soft green leaf material is completed immediately after harvesting, utilizing a drying wagon or a kiln. Depending on weather conditions and density of loading, it generally takes 24 to 48 hours to dry Stevia at 40°C to 50°C. An estimated 2500 kg/Acre dry green leaves are obtained from three-four cutting of every year. It is cultivated up to 5 years after a one time plantation.<br />
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-65184631732651851892018-01-10T01:53:00.003+05:302018-02-03T18:29:27.101+05:30Harvesting of Stevia<div dir="ltr" style="text-align: left;" trbidi="on">
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Time of harvesting depends on land variety and growing season. Generally, it can be scheduled when plants are 40-60 centimeters in height. Shorter days induce flowering. Optimum yield (biomass) and stevioside quality and quantity is best just prior to flowering. The plant will tolerate very low temperatures.e sweet taste of Stevia, too. Application on neem based product will manage the disease and pests.</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-6509375401967509752018-01-10T01:52:00.001+05:302018-02-03T18:29:37.064+05:30Pest management of Stevia.<div dir="ltr" style="text-align: left;" trbidi="on">
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Insect pest pressures other than cutworm are minimal. Septoria disease can cause considerable damage to the Stevia crop. Animals seem to like the sweet taste of Stevia, too. Application on neem based product will manage the disease and pests.</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-59467295890835357822018-01-10T01:51:00.000+05:302018-01-10T01:51:03.539+05:30weed contril in stevia<div dir="ltr" style="text-align: left;" trbidi="on">
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Stevia crop also requires hand hoeing and weeding. After every 2 months there must be weeding. regular weeding must be done in stevia cultivation.</div>
Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-17452489502990288012018-01-10T01:49:00.002+05:302018-01-10T01:52:36.685+05:30Fertilization in stevia<div dir="ltr" style="text-align: left;" trbidi="on">
The stevia plant appears to have low nutrient requirements; however a soil test should be conducted. Good organic manure must be applied time to time</div>
Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-91164412435147622682018-01-10T01:46:00.004+05:302018-01-10T01:46:50.122+05:30Transplanting. of the plants.<div dir="ltr" style="text-align: left;" trbidi="on">
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Depending on different climatic conditions, Stevia is cultivable throughout the year except for times when it is extremely hot or cold. Stevia plug plants are planted into the field on 75 cm bed with row spacing of 45 cm at 45 cm height with a total plant density in the order of 30,000 plants per Acre.ust be propagated from seed in plug trays placed in a greenhouse for a period of 7 to 8 weeks. </div>
Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-32146492706345755252018-01-10T01:45:00.003+05:302018-02-03T18:40:38.459+05:30Transplant of the saplings<div dir="ltr" style="text-align: left;" trbidi="on">
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Transplants from cuttings would be superior; however, cost makes it prohibitive. Stevia must be propagated from seed in plug trays placed in a greenhouse for a period of 7 to 8 weeks. </div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-86680370367889025262018-01-10T01:44:00.000+05:302018-02-03T18:39:47.110+05:30STEVIA CULTIVATION : PROPAGATION<div dir="ltr" style="text-align: left;" trbidi="on">
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Stevia plants can be propagated from cuttings or seeds or by tissue culture. As the seed germination is very poor and seedlings are very slow to establish, it is generally propagated clonally through cuttings. For vegetative propagation, stem cuttings of 15 cm length taken from leaf axils of the current year’s growth have been given better results. </div>
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Treatment with Paclobutrazol @ 100ppm has been found to induce the root initiation in short time and IBA@500 ppm is also found to be effective. The best months for propagation are February-March. The cuttings will be ready for transplanting after 25-30 days of rooting</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-46229156016055275992018-01-10T01:42:00.001+05:302018-02-03T18:39:32.396+05:30Land Preparation for Stevia cultivation<div dir="ltr" style="text-align: left;" trbidi="on">
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The land sites are plowed and or cultivated twice to prepare a fairly smooth, firm-planting surface. Stevia cultivation is done on the bed. Bed sowing has shown very good result. It is easy to maintain the farm with Bed plantation. Weed can be easily uprooted, It si also help full in plant protection. Lower leaves doesn't not damage due to bed sowing.</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-7041305416829999392018-01-10T01:38:00.002+05:302018-01-10T01:38:23.552+05:30Climate for Stevia cultivation.<div dir="ltr" style="text-align: left;" trbidi="on">
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Stevia is a semi-humid, subtropical plant and can grow in the temperature ranges between 04-48o C. An annual average temperature of 31o C with a rainfall of 140 cm per year has been found optimum for its good growth. It shows good seed germination when subjected to light and warm conditions. Hence, a long growing season, minimal frost, high light intensities and warm temperature favors higher leaf production. Stevia is a short day plant, but the concentration of stevioside in the leaves increases when the plants are grown under long day conditions. The day temperatures should not exceed 48 oC and the night temperatures should not fall below 04 o C.</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-70642483495137066502018-01-10T01:37:00.001+05:302018-02-03T18:40:09.609+05:30Soil for Stevia cultivation<div dir="ltr" style="text-align: left;" trbidi="on">
Stevia grows well in sandy loam soils with an ample supply of water. stevia prefers acidic to neutral soil with a PH range of 6.5-7.5 for its best growth. Saline soils should be avoided as stevia plant is susceptible to water logged conditions.<br />
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Generally stevia is grown on beds. As per condition of soil. Framer can prepare two- three feet wide bad for stevia plantation. Rise bad method is good for stevia cultivation, It will be also good for harvesting. </div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-67990141135084645242018-01-10T01:27:00.000+05:302018-02-03T18:39:07.057+05:30STEVIA CULTIVATION AND PROPAGATION<div dir="ltr" style="text-align: left;" trbidi="on">
Stevia is a five year plantation crop. The crop is newly introduced in India. It gives regular earning. The first cutting of the green leaves is done after four month of the plantation and later on there will be regular cutting after every 3-4 Months as per climatic condition. The crop is only source of natural sweetener. The stevia is the first choice of the sugar free industry. The sweetener of stevia is widely used in the world. The crop is planted for five years. After the fifth year the marginal return start to decline so it is best to uproot crop and replant it. Stevia cultivation in India is having bright future.</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-68037938867257347342018-01-10T01:10:00.003+05:302018-02-03T18:39:00.838+05:30What is stevia ?<div dir="ltr" style="text-align: left;" trbidi="on">
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Generally people ask , what is stevia ? Stevia is a medical plant. It is a plantation crop. It has successfully grown in India. Stevia sweetener is 300 times sweeter than sugar. stevi is used to extract natural sweetener. Stevia is a natural sugar substitutes. Stevia is only natural sugar free sweetener alternate to sugar.</div>
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Green stevia leaf is dried, and it is grinded in green powder form. Stevia plant can easily survive in Indian climatic condition. There are many artificial sweeteners available in market. Artificial sweeteners not good for health.</div>
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Stevia is good for diabetes patient. Sativoside is good sweeteners for diabetics. Sugar is restricted for diabetes patients, they can easily use stevia. In green powder stevia in the raw form. There are number of stevia benefits. It is a healthy sugar substitute.</div>
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Many companies are selling stevia online. Stevia powder is available in tables, liquid and dry green leaves form. Now question arises is stevia safe? yes stevia is safe, and many countries have approved it as natural sweetener.</div>
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Stevia is a best sugar alternative sugar alternative. Some extra health-conscious people go for organic stevia powder so that they can ensure that they are using pesticide free material. Stevia is a best sugar substitute in comparison to other artificial chemical sweetener.</div>
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Many products are available in market as artificial sugar. They are not sugar, they are chemicals. After sugar stevia is a best sweetener. In Europe people have successfully done experiment of baking with stevia</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-66740134389611392542018-01-08T20:01:00.003+05:302018-02-03T19:00:10.776+05:30Stevia farming consultancy in India<div dir="ltr" style="text-align: left;" trbidi="on">
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Due to increasing demand of natural sweetener as a replacement of Sugar, Stevia farming is increasing in India. Stevia is one of the most profitable crops for coming future. As the crop is only source of natural sugar free / calorie free sweetener. People are being less hard worker that why they need calorie free substitute of sugar. Artificial sweeteners are problematic for long term consumption. In the countries like Japan and Korea stevia sweetener contribute 50% market share. Stevia crop is propagated by seedlings. </div>
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We can provide you stevia seedling (plants) .You will require 30,000 seedlings per acre. We provide complete consultancy from cultivation technology, planting material supply, nutrient management (manure), water management (drip irrigation installation), and the most important one the Buy back. We can also provide buyback facility before starting the farming to the growers so that they can be ensuring at marketing side.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtWTqxKMWn6jfMt9c8UwfVs_DAoGt97aGRwdGoR1tm_NJ-oIFb17e2t0Nbw9Rqxml3WwGh7sznLjoRiv5dhF9KCIctfX9Ub6k3jfFokMkfu5xZeEaew_mfWy-ij8U9ANTxU4xvRd177VU/s1600/Stevia+Farming+Consultancy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="600" height="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtWTqxKMWn6jfMt9c8UwfVs_DAoGt97aGRwdGoR1tm_NJ-oIFb17e2t0Nbw9Rqxml3WwGh7sznLjoRiv5dhF9KCIctfX9Ub6k3jfFokMkfu5xZeEaew_mfWy-ij8U9ANTxU4xvRd177VU/s640/Stevia+Farming+Consultancy.jpg" width="640" /></a></div>
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In the consultancy we will assist you in</div>
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<li>Understanding the basics of Stevia crop</li>
<li>Farm visit</li>
<li>Soil and water sampling of your farm</li>
<li>Land Development</li>
<li>Manure and other farm input supply</li>
<li>Irrigation system installation</li>
<li>Planting material supply</li>
<li>Pest management</li>
<li>Drying of the leaves, Buyback facility</li>
<li>Export market development</li>
<li>Processing of the leaves.</li>
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We are leading Agro Technology and Agribusiness consultancy provider. We strongly believe in business ethics. We have highly professional team of subject matter specialist of agriculture and allied disciplines. We believe in truly consultancy with independent and profitable solutions. For us agriculture is the base of development, height of development, strength of development, depth of development. For a long term sustainable social & economical development agriculture must be the axel. Agriculture development must environment friendly, sustainable, efficient use of available resources and non hazardous.</div>
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We provide Agro technology and Agribusiness consultancy through better utilization of your resources, value of your money, independent consultancy, cost effective, profitable solutions and complete satisfaction without any deviation. Please contact us for further query. </div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-75708082519569242652016-08-27T08:02:00.000+05:302016-08-27T08:02:35.025+05:307Up becomes first fizzy drink in India to use the stevia sweetener<div dir="ltr" style="text-align: left;" trbidi="on">
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NEW DELHI: PepsiCo's stevia revolution will start with 7Up in India. If it works, the plant based sweetener could be used in the company's products across the range.</div>
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Following the government's suggestion that it reduce sugar in beverages, PepsiCo's 7Up has become the first fizzy drink in the country to do that by adding stevia, said to be the world's most sought-after natural sweetener. The new product, which is being tested in Gujarat, will contain 30% less sugar.</div>
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This will also be the first use of stevia to sweeten 7Up anywhere, said Vipul Prakash, PepsiCo's vice-president for beverages. "If we want to make a meaningful change to our portfolio, we will have to do it two-fold — one is to introduce new choices, and second make the existing portfolio healthier," Prakash told ET. "This is our first and very important move forward in making our existing core range healthier." Globally, sugar has become the target of campaigners who say it's among the additives used by the food industry most responsible for increasing levels of obesity in children and adults.</div>
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In countries like India, where levels of diabetes are on the rise, the use of sugar is being singled out as a factor that can cause the disease besides making it worse. The use of stevia in fizzy drinks is a first for India. Locally made diet sodas — all colas — use aspartame, a synthetic sweetener, which some activists look askance at. It's a tiny market though — the contribution of diet drinks, including Diet Coke, Diet Pepsi and Coke Zero to overall carbonates remains under 3% in India. Coca-Cola doesn't use stevia in any of its Indian products as of now. Food Processing Minister Harsimrat Kaur Badal had suggested to Indra Nooyi that the company reduce sugar content in its soft drinks when they met during the PepsiCo CEO's visit to India in August 2014.</div>
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The Food Safety and Standards Authority of India (FSSAI) had cleared the use of stevia in carbonated drinks last November after a government-controlled scientific panel for food additives first recommended its use four years ago.</div>
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Amid growing public concern about sugar content in packaged beverages and foods, Nooyi had told investors in April that Pepsi-Co was "future-proofing its product portfolio, reshaping it to capitalise on consumers' increasing interest in health and wellness". Nooyi had said the company would reduce its reliance on colas through innovation across its beverage portfolio.</div>
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PORTFOLIO TRANSFORMATION</div>
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"Approval of stevia was a big enabler for us," Prakash said. "Portfolio transformation will be a multi-faceted journey. It could imply reducing sugar, adding juice to carbonates, or portion control. We are going big on transparency. If we need to go for portfolio transformation, it will have to be on core products as well." With sales of over Rs 1,000 crore, 7Up is among PepsiCo's fastest-growing brands. The lime-lemon segment has almost caught up with colas in terms of overall size as well, according to industry estimates. The company will roll out multimedia advertising for the new 7Up next week.</div>
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The move kicks off portfolio transformation in core products and PepsiCo said the objective would be to extend the changes across colas, flavours and juices over time.</div>
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"While consumers look for healthier alternatives, they don't want to compromise on taste," Prakash said. "Maintaining the taste, and in fact enhancing it, was critical and trade feedback has been very encouraging. This wasn't a hurried decision; we have taken our time. Replacing sugar is not easy."</div>
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The stevia-based drink will replace the existing 7Up formula after it's rolled out nationally. "We hope to take the learnings from the consumer and trade feedback and, over time, extend it to other parts of the country," Prakash said.</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0tag:blogger.com,1999:blog-4139599689526553429.post-17938613662840197412015-04-20T09:11:00.004+05:302015-04-20T09:11:56.215+05:30Stevia and other natural sweetener target market<div dir="ltr" style="text-align: left;" trbidi="on">
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Targeting “well-beings” might lead to easier sales for manufacturers of foods and beverages with natural sweeteners, and getting “fence-sitters” to make up their minds may increase sales, too, said Steve French, managing partner at the Natural Marketing Institute.</div>
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Mr. French divided consumers into five categories when he spoke April 8 at Ingredient Marketplace in Orlando. The well-beings, who are proactive about their health, are likely to use natural sweeteners such as stevia extracts.</div>
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“They are leading the charge,” Mr. French said. “They were the first adapters of natural sweeteners and will continue to be the first adapters, and not only sweeteners but all areas of health and wellness.”</div>
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The “fence-sitters” want to be healthier, but they need direction and education, he said.</div>
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When compared to the three other groups, the well-beings (155) and the fence-sitters (135) had higher indices for agreeing to the statement “I search for all-natural, no-calorie sweeteners rather than artificial sweeteners.” The well-beings (141) and the fence-sitters (156) also had higher indices for agreeing to the statement “I’ve switched from an artificial sweetener to an all-natural, low-calorie/no-calorie sweetener.”</div>
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The well-beings and the fence-sitters were more likely to agree with the statement “I typically watch the sugar content in my diet.” While well-beings make up 20% of the U.S. population, they made up 28% of the group that agreed with the statement. While fence-sitters make up 25% of the population, they made up 27% of the group that agreed with the statement.</div>
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The “food actives,” “magic bullets” and “eat, drink and be merrys” are the other three groups. The food actives are into mainstream health and make up about 16% of the population. The magic bullets seek convenient ways to deal with health, including supplements and prescription drugs. They make up about 21% of the population. The eat, drink and be merrys are the least health active group and make up about 18% of the population.</div>
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Mr. French also spoke about stevia, high-fructose corn syrup, added sugars and aspartame.</div>
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Seventeen per cent of American adults in 2014 said they regularly used stevia, which was the same percentage as sucralose, according to research from the N.M.I., which is based in Harleysville, Pa. Stevia had a compound annual growth rate of 30% from 2007 to 2013, Mr. French said.</div>
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Only 9% of consumers said they use H.F.C.S.</div>
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“They would obviously be mistaken if they were to read the labels on the back of the beverage products,” Mr. French said.</div>
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Some consumers are more likely to check ingredient lists for H.F.C.S.</div>
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“Others don’t even realize that high-fructose corn syrup is part of a product that they have been using for perhaps 20 years,” Mr. French said.</div>
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Research from the N.M.I. showed the percentage of Americans agreeing with the statement “I prefer foods with no sugars added” increased to 52% in 2014 from 40% in 2005.</div>
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Consumers now are more likely to choose an item promoted for having no added sugar.</div>
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“Even though it may be a high caloric beverage, there is no added sugar,” Mr. French said.</div>
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He said consumer perception of aspartame has hurt Diet Coke sales. The brand recently dropped to the No. 3 soft drink brand from the No. 2 brand “because consumers don’t want that aspartame,” Mr. French said. </div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com1tag:blogger.com,1999:blog-4139599689526553429.post-48764336119532423962015-04-20T08:58:00.000+05:302015-04-20T08:58:14.412+05:30Dabur to buy patchouri, stevia from Manipur<div dir="ltr" style="text-align: left;" trbidi="on">
Dabur company has sought to buy patchouri, stevia and many other aromatic and medicinal plants from Manipur.<br />
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Highly placed sources on Saturday disclosed that apart from Dabur, Emami and other companies are there in the queue.<br />
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The Manipuri variety of patchouri has more medicinal values as compared to others found elsewhere. Body powder and other aromatic substances can be made from it. Stevia from which sugar free sweetners are manufactured is found in Senapati district.<br />
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The department of commerce and industries is organizing a workshop cum conference in Imphal on aromatic and medicinal plants on April 13 at the city convention hall. Subject experts and high officials will take part in it. Govindas Konthoujam will be the Chief Guest.</div>
Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com2tag:blogger.com,1999:blog-4139599689526553429.post-22833864716826579112014-08-05T13:39:00.002+05:302014-08-05T13:39:57.511+05:30Coca-Cola Removes Stevia From Vitaminwater After Uproar<div dir="ltr" style="text-align: left;" trbidi="on">
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Coca-Cola is looking to make amends with fans of Vitaminwater by removing stevia from the drink.</div>
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The company had replaced Vitaminwater’s original formula with the sweetener in an attempt to make the product healthier. However, recipe change was met with backlash from fans of the original formula because the new formula allegedly had a strange taste.</div>
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Coca-Cola’s is reverting to its original formula for Vitaminwater which consists of a blend of sugar and crystalline fructose. The healthier version of the drink had a mix of sugar and stevia-based sweeteners.</div>
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Global Agriculturehttp://www.blogger.com/profile/06992770269324964020noreply@blogger.com0