Coca-Cola Life Stevia-Sweetened soft drink to Be Launched In U.S.

The diet CSD category continues to underperform the overall U.S. LRB market. Diet Coke, which accounts for almost one-fourth of the retail sales of diet CSDs in convenience-stores, witnessed a 6% fall in unit sales in the twelve-week period ending April. In contrast, Diet Pepsi’s volumes fell by only 3.3%. Coca-Cola had already launched its low calorie Coca-Cola Life in Argentina in June last year, and followed it with the launch of the drink in Chile in November. Sold in green colored cans, Coca-Cola Life caused a 7% rise in beverage volumes in Argentina last year, despite weak economic conditions in the country. After months of testing, the company is set to launch the product in the domestic market, in a bid to reverse the fortunes of the ailing diet segment.

However, despite the success in Argentina and Chile, Coca-Cola Life, which has two-thirds the calories in regular Coke, could fail to make an impact in the U.S. This is primarily due to the bitter aftertastes associated with stevia-sweetened drinks. Last month, Coca-Cola introduced a lower calorie version of its still water brand Glaceau Vitaminwater, which contains a stevia-sugar mix instead of the previously used fructose-sugar combination. This move came as Coca-Cola looks to reduce the sugar and calorie content in Vitaminwater, which was hit with a law suit in 2009 for allegedly presenting itself as a healthier drink that it really was. However, following the launch of the lower calorie Vitaminwater, avid consumers took to social media sites and other public forums to complain about the ill-taste of their favored water brand.

Coca-Cola - Life in green color back ground

Coca-Cola Could Use Reb M To Solve The Bitter-Aftertaste Problem

In December, the U.S. Food and Drug Administration had given approval to the use of the stevia plant extract Reb M made by PureCircle, a leading supplier of stevia products, as a general-purpose sweetener. Coca-Cola has a five-year supply agreement with PureCircle for the development of sugar variants and other ingredients. Bitter aftertastes has been the main criticism associated with stevia derivatives, especially Reb A that is used in most stevia-fueled drinks. According to PureCircle, Reb M bears a taste more similar to table sugar than any other stevia product, and can be used to substitute sugar in high calorie foods and beverages without much alteration in taste. Although consumers seem to have rejected stevia in the water brand Vitaminwater, stevia and in particular Reb M might not significantly alter the taste of the cola based fizzy drink Coca-Cola Life.

Stevia:- A sweet herb, govt guideline made it disturb.

Stevia ; A sweet herb grown traditionally in southern america continent, was introduced in India 9-10 years ago. In these last 10 years the govt could not make any policy for the introduction of stevia in India. Many departments stared to work on stevia independently without proper coordination among each other. The research institutes started to  do the research on it. Medicinal plantation board distributed the subsidy on it through many state government without any proper marketing infrastructure. The research scholars completed their PhD on stevia.

After 10 years there are three major govt bodies who had not opened their cards on it. 

FSSAI : Food safety and standard authority of India. the newly formed regulatory body of govt which is responsible for regulations the food products in india, has not cleared it policies. On time it has issued the notice to ban it, the line of this issue is still not cleared. It banned it as artificial sweetener. but it is a natural sweetener. This is in teh codex list of FSSAI. A lot of the unbranded and branded stevia products are available on the medical and grocery counters. No one know what is happening, people are importing the refined form of stevia extract  from china and other countries. Every thing is in gray area. Some companies claim that they are having approval for the stevioside. I am still not able to understand how can FSSAI approve one one or two brand of a product instead of a particular product. Every thing is in gray area. 

ICMR :- Indian Council for Medical Research. This is the apex body which will decide the dose and intake of the stevia for human consumption. The body will decide the safe dose per day per kg weight.No efforts have been made by this body for stevia. The fact is also come in light that stevia cause cancer. The body will coordinate with international bodies of same level to clear stevia a safe for human consumption. whether the stevioside cause reaction or hazardous effect with other food intake. In foreign countries it used as producing low calorie beverages and other food items, but every thing is in gray in India.

MOFPI :-Ministry of food processing Industries. This is the ministry which will develop the indsuries based on the stevia products from processing of raw material to the food preparations and marketing. Still there is no guide line for licencing, regularizing,developing, and promotion of the stevia industry in India.

Farmers invested their money and affords in this stevai cultivation but he marketing side is still not clear. Agriculture institutes started to do the research but don't know who will use it.business man invested money in the stevia business but don't know to who they will sell it or who will their customer.

Being a diabetic capital, there is lot of scope of Stevia industry in India. due to the climatic condition it can be a good source of the foreign revenue for Indian Economy .

Stevia cultivation In Nepal

Stevia Cultivation In Nepal :-    Stevia is a successfully crop which can be grown in In Nepal  . The Climatic condition of Nepal stevia cultivation. We can provide you the complete consultancy for the stevia cultivation. Our representative will help you the get your farm developed. We will also provide you the stevia plants at very competitive rate.

We have contact with the stevia processing unit in India. Stevia is a very profitable crop. Once it is grown it can be harvested for five years. The stevia leaves are used for the making of the calorie free sweetener. There is huge demand of the natural calorie free sweetener in India due to the Diabetes Disease.

This is best time for the stevia cultivation. The people or growers who are interested to do the stevia cultivation can do the plantation. The plantation can be done by the saplings. The saplings are available in the market. If you don’t get from open market please ask us we will supply you the saplings. The plant can be planted on the beds. The plantation on the bed helps to do the intercultural agricultural practices, like hoeing, weeding, cutting, manuring. It also save from the  water logging condition. 

The seed/root treatment can be done by the trichodrama powder. Normally we can plant 30,000 plants in one acre. In one acre you can get return of Rs 1, 70,000 - 1, 80,000. The net return can be around Rs 1, 20,000 - 1, 40,000/Acre. Mansoon time is best for the new plantation.

The current stevia marketing is increasing day by day. We can provide you the best price of your Stevia leaves. Please contact immediately. This is one of the best times to start the Stevia cultivation.

Stevia Cultivation Information

Stevia Cultivation Information : 

Stevia Cultivation In India . Stevia (Stevia rebaudiana) commonly known as sweet herb. Stevia is a natural sweetener, calorie free alternate of sugar. The extract of stevia is known as stevioside. The plant is native to (Paraguay) South America. Stevia cultivation is done throughout the world in little to large level. Stevia cultivation in India is increasing day by day. We provide solution for stevia cultivation, processing and marketing. Stevioside is the 300 time sweeter than sugar. Stevioside is good for the diabetic patients.

Stevia is one of the most profitable crops for the coming future. As the crop is only source of natural sweetener. The people are being less hard worker that why they need calorie free substitute of the sugar. The artificial sweeteners  are problematic for the long term consumption. In the countries like Japan and Korea stevia sweetener contribute 50% market share.

The stevia crop is propagated by the seedlings. We can provide you the stevia seedling (plants) .You will require the 30,000 seedlings per acre. We provide the complete consultancy from cultivation technology, planting material supply, nutrient management (manure), water management( drip irrigation installation),and the most important one the Buy back. We provide buyback before starting the cultivation to our growers so that they can be ensuring at the marketing side.

Stevia Cultivation consultancy

Stevia  Cultivation consultancy :-

Stevia is one of the most profitable crops for the coming future. As the crop is only source of natural sweetner. The people are being less hard worker that why they need calorie free substitute of the sugar. The artificial sweetener are problematic for the long term consumption. In the countries like Japan and Korea stevia sweetener contribute 50% market share.

The stevia crop is propagated by the seedlings. We can provide you the stevia seedling (plants) .You will require the 30,000 seedlings per acre. We provide the complete consultancy from cultivation technology, planting material supply, nutrient management (manure), water management (drip irrigation installation), and the most important one the Buy back. We provide buyback before starting the cultivation to our growers so that they can be ensuring at the marketing side.

In the consultancy we will assist you

·     Understanding the basics of Stevia crop

·     Farm visit

·     Soil and water sampling of your farm

·     Land Development

·     Manure and other farm input supply

·     Irrigation system installation

·     Planting material supply

·     Pest management

·     Drying of the leaves

·     Buyback facility

·     Export market development

·     Processing of the leaves.

Please mail me or contact me for further details on stevia cultivation in India.

Stevia cultivation Training

Stevia cultivation Training  

Please contact us for the stevia cultivation training. We provide training on the stevia cultivation.  We will take you on field visit of stevia cultivation farm and you can ask your queries from the growers. We provide training for Stevia Cultivation In India.

Content:- In the training we will cover the following topics

•         Introduction of the stevia

•         Planting material for stevia

•         Field/Land preparation for stevia

•         Planting of the stevia saplings

•         Water management in stevia crop

•         Nutrient management for stevia

•         Insect management for stevia

•         Disease management for stevia

•         Pest and disease management

•         Harvesting and post harvesting

•         Marketing of the stevia leaves

•         Stevia products.

•         Stevia Filed Visit

Duration: - 3 Days Training

Charges :- We will charges Rs 10,000 for two candidates

Accomodation :- Extra as per the Budget, As on actual basis

Stevia cultivation In Rajasthan

Stevia cultivation In Rajasthan  :-  Stevia is a successfully crop which can be grown in In Rajasthan . The Climatic condition of Rajasthan suits to the stevia cultivation. We can provide you the complete consultancy for the stevia cultivation. Our representative will help you the get your farm developed. We will also provide you the stevia plants at very competitive rate.

We have contact with the stevia processing unit in India. Stevia is a very profitable crop. Once it is grown it can be harvested for five years. The stevia leaves are used for the making of the calorie free sweetener. There is huge demand of the natural calorie free sweetener in India due to the Diabetes Disease.

This is best time for the stevia cultivation. The people or growers who are interested to do the stevia cultivation can do the plantation. The plantation can be done by the saplings. The saplings are available in the market. If you don’t get from open market please ask us we will supply you the saplings. The plant can be planted on the beds. The plantation on the bed helps to do the intercultural agricultural practices, like hoeing, weeding, cutting, manuring. It also save from the  water logging condition. The seed/root treatment can be done by the trichodrama powder. Normally we can plant 30,000 plants in one acre. In one acre you can get return of Rs 1, 70,000 - 1, 80,000. The net return can be around Rs 1, 20,000 - 1, 40,000/Acre. Mansoon time is best for the new plantation.

The current stevia marketing is increasing day by day. We can provide you the best price of your Stevia leaves. Please contact immediately. This is one of the best times to start the Stevia cultivation.

Stevia cultivation In Kerala

Stevia cultivation In Kerala   :-  Stevia is a successfully crop which can be grown in In Kerala  . The Climatic condition of Kerala   suits the stevia cultivation. We can provide you the complete consultancy for the stevia cultivation. Our representative will help you the get your farm developed. We will also provide you the stevia plants at very competitive rate.

We have contact with the stevia processing unit in India. Stevia is a very profitable crop. Once it is grown it can be harvested for five years. The stevia leaves are used for the making of the calorie free sweetener. There is huge demand of the natural calorie free sweetener in India due to the Diabetes Disease.

This is best time for the stevia cultivation. The people or growers who are interested to do the stevia cultivation can do the plantation. The plantation can be done by the saplings. The saplings are available in the market. If you don’t get from open market please ask us we will supply you the saplings. The plant can be planted on the beds. The plantation on the bed helps to do the intercultural agricultural practices, like hoeing, weeding, cutting, manuring. It also save from the  water logging condition. The seed/root treatment can be done by the trichodrama powder. Normally we can plant 30,000 plants in one acre. In one acre you can get return of Rs 1, 70,000 - 1, 80,000. The net return can be around Rs 1, 20,000 - 1, 40,000/Acre. Mansoon time is best for the new plantation.

The current stevia marketing is increasing day by day. We can provide you the best price of your Stevia leaves. Please contact immediately. This is one of the best times to start the Stevia cultivation.

Stevia cultivation In Chhattisgarh

Stevia cultivation In Chhattisgarh   :-  Stevia is a successfully crop which can be grown in In Chhattisgarh  . The Climatic condition of Chhattisgarh   suits the stevia cultivation. We can provide you the complete consultancy for the stevia cultivation. Our representative will help you the get your farm developed. We will also provide you the stevia plants at very competitive rate.

We have contact with the stevia processing unit in India. Stevia is a very profitable crop. Once it is grown it can be harvested for five years. The stevia leaves are used for the making of the calorie free sweetener. There is huge demand of the natural calorie free sweetener in India due to the Diabetes Disease.

This is best time for the stevia cultivation. The people or growers who are interested to do the stevia cultivation can do the plantation. The plantation can be done by the saplings. The saplings are available in the market. If you don’t get from open market please ask us we will supply you the saplings. The plant can be planted on the beds. The plantation on the bed helps to do the intercultural agricultural practices, like hoeing, weeding, cutting, manuring. It also save from the  water logging condition. The seed/root treatment can be done by the trichodrama powder. Normally we can plant 30,000 plants in one acre. In one acre you can get return of Rs 1, 70,000 - 1, 80,000. The net return can be around Rs 1, 20,000 - 1, 40,000/Acre. Mansoon time is best for the new plantation.

The current stevia marketing is increasing day by day. We can provide you the best price of your Stevia leaves. Please contact immediately. This is one of the best times to start the Stevia cultivation.

Stevia cultivation In Assam

Stevia cultivation In Assam   :-  Stevia is a successfully crop which can be grown in In Assam  . The Climatic condition of Assam   suits the stevia cultivation. We can provide you the complete consultancy for the stevia cultivation. Our representative will help you the get your farm developed. We will also provide you the stevia plants at very competitive rate.

We have contact with the stevia processing unit in India. Stevia is a very profitable crop. Once it is grown it can be harvested for five years. The stevia leaves are used for the making of the calorie free sweetener. There is huge demand of the natural calorie free sweetener in India due to the Diabetes Disease.

This is best time for the stevia cultivation. The people or growers who are interested to do the stevia cultivation can do the plantation. The plantation can be done by the saplings. The saplings are available in the market. If you don’t get from open market please ask us we will supply you the saplings. The plant can be planted on the beds. The plantation on the bed helps to do the intercultural agricultural practices, like hoeing, weeding, cutting, manuring. It also save from the  water logging condition. The seed/root treatment can be done by the trichodrama powder. Normally we can plant 30,000 plants in one acre. In one acre you can get return of Rs 1, 70,000 - 1, 80,000. The net return can be around Rs 1, 20,000 - 1, 40,000/Acre. Mansoon time is best for the new plantation.

The current stevia marketing is increasing day by day. We can provide you the best price of your Stevia leaves. Please contact immediately. This is one of the best times to start the Stevia cultivation.